Best Practices for Restricting Products by Customer Groups in PrestaShop

Managing an online store with different types of customers can be challenging. Whether you serve B2B (business-to-business) and B2C (business-to-consumer) customers or want to offer exclusive products to specific groups, PrestaShop Restrict Products by Customer Groups helps you control who sees what in your store.

By using PrestaShop user role management, you can assign customer groups, restrict product visibility, and offer custom pricing based on customer type. This ensures that wholesale buyers, VIP customers, and regular shoppers only see products meant for them.

In this blog, we will discuss the best practices for restricting products by customer groups in PrestaShop and how to apply these settings effectively.

1. Why Restrict Products by Customer Groups in PrestaShop?
Using PrestaShop Restrict Products by Customer Groups, you can:

✔ Show exclusive products to specific customers.
✔ Control pricing for B2B and B2C customers.
✔ Improve user experience by displaying only relevant items.
✔ Prevent unauthorized users from viewing restricted products.
✔ Boost sales by offering targeted promotions.

By setting up PrestaShop user role management, you can define which customers belong to which group and set visibility rules accordingly.

2. How to Create Customer Groups in PrestaShop
Before using PrestaShop Restrict Products by Customer Groups, you need to create customer groups.

Step 1: Access Customer Group Settings
Log in to your PrestaShop admin panel.

Go to Customers > Groups.

Click Add New Group.

Step 2: Define Customer Groups
B2B Customers – For wholesale buyers.

B2C Customers – For regular shoppers.

VIP Members – For loyal customers.

Retailers – For resellers.

Step 3: Assign Discounts (Optional)
Offer wholesale discounts to B2B customers.

Provide special prices for VIP members.

Once your customer groups are ready, you can start restricting products.

3. How to Restrict Products by Customer Groups in PrestaShop
Using PrestaShop Restrict Products by Customer Groups, you can limit which customers can view certain products.

Method 1: Restricting Product Access via Product Settings
Go to Catalog > Products.

Select the product you want to restrict.

Click the Prices tab.

Scroll down to Visibility & Access Settings.

Select Customer Groups (e.g., only B2B customers).

Save the changes.

Method 2: Restricting Entire Categories
Go to Catalog > Categories.

Select the category you want to restrict.

Click on the Group Access tab.

Select which groups can see this category.

Save the settings.

This ensures that only selected customer groups can access the restricted products.

4. Managing Product Pricing for Different Customer Groups
B2B and B2C customers often get different pricing. With PrestaShop user role management, you can set custom prices for each group.

Step 1: Adjust Pricing for Specific Groups
Go to Catalog > Products.

Select the product you want to adjust.

Click on the Prices tab.

Click Add a New Price.

Choose the customer group (B2B, B2C, etc.).

Set the special price for that group.

Save the settings.

This way, wholesale buyers can get discounted rates, while regular customers pay standard prices.

5. How to Hide Prices for Non-Registered Customers
If you want to hide product prices from unregistered visitors, follow these steps:

Go to Customers > Groups.

Select Guest Group.

Disable Show Prices option.

Save the settings.

Now, only registered users can see product prices.

6. Using PrestaShop Modules for Advanced Product Restrictions
If you need more control, you can use PrestaShop Restrict Products by Customer Groups modules.

Best PrestaShop Modules for Product Restrictions
✔ Advanced Catalog Restrictions – Allows detailed control over product visibility.
✔ Customer Group Discounts – Offers automatic pricing adjustments based on group.
✔ B2B & Wholesale Module – Adds extra B2B features like tax exemptions and bulk ordering.

These modules help you manage complex product restrictions easily.

7. Testing Product Restrictions in PrestaShop
Before going live, test your PrestaShop Restrict Products by Customer Groups settings:

✔ Log in as different customer groups to check product visibility.
✔ Use a guest account to ensure unregistered users can’t access restricted products.
✔ Test pricing differences to verify that each group gets the correct pricing.

8. Best Practices for Restricting Products by Customer Groups
✔ Use clear naming conventions for customer groups.
✔ Regularly update product restrictions based on customer needs.
✔ Monitor customer behavior to ensure they see the right products.
✔ Keep the pricing structure simple to avoid confusion.
✔ Test settings frequently to prevent access issues.

Following these best practices will help you maintain control over product visibility and pricing in your PrestaShop store.

9. Conclusion
Using PrestaShop Restrict Products by Customer Groups, you can control product visibility based on customer type. This allows you to:

✔ Show exclusive products to certain customers.
✔ Manage pricing separately for B2B and B2C users.
✔ Improve store security by hiding restricted items.

By applying PrestaShop user role management, you can ensure that each customer gets a personalized shopping experience with correct products and pricing.

Start using these best practices today to optimize your PrestaShop store!