How PrestaShop Hide Price Helps Manage Pricing for High-Value Items

Selling high-value items online requires a different pricing strategy than regular products. Many store owners prefer to hide prices for expensive products to increase customer engagement and prevent direct price comparisons. This is where PrestaShop Hide Price comes in.

With PrestaShop Hide Price, you can control who sees the price and create a sense of exclusivity for premium items. Additionally, it helps improve sales by encouraging customers to contact you for pricing details. If you have non-standard product pages, PrestaShop Hide Price ensures that prices remain hidden while still providing important product information.

In this blog, we’ll explore how PrestaShop Hide Price can help you manage pricing for high-value items, its benefits, and how to set it up effectively.

Why Hide Prices for High-Value Items?
1. Creates a Premium Shopping Experience
✔ Customers feel they are buying something special and unique.
✔ Adds mystery to your high-end products, increasing curiosity.

2. Encourages Direct Communication with Buyers
✔ Instead of just looking at the price and leaving, customers contact you for more details.
✔ Helps you explain the value of the product before revealing the price.

3. Prevents Competitor Price Matching
✔ Competitors can’t see your pricing strategy and undercut you.
✔ Protects your profit margins for high-end products.

4. Allows for Personalized Pricing
✔ Some customers may be eligible for discounts or custom pricing.
✔ You can adjust prices based on negotiations or customer profiles.

5. Works for Non-Standard Product Pages in PrestaShop
✔ Some products do not have fixed prices and require custom quotes.
✔ Non-standard product pages in PrestaShop Hide Price allow you to sell unique items with customized pricing.

How to Use PrestaShop Hide Price for High-Value Items
Step 1: Install & Activate the PrestaShop Hide Price Module
Log into your PrestaShop Admin Panel.

Go to Modules → Module Manager.

Search for "PrestaShop Hide Price" and install the module.

Activate the module and go to its settings.

Step 2: Hide Prices for High-Value Items
Go to Catalog → Products in your PrestaShop dashboard.

Select the high-value product you want to hide the price for.

In the product settings, find the "Hide Price" option and enable it.

Choose from the following options:
✔ Hide price for all visitors – Only logged-in users can see the price.
✔ Hide price for guest users – Customers must create an account to see the price.
✔ Hide price for selected user groups – VIP or wholesale customers can see the price.

Click Save & Apply Settings.

Step 3: Replace Price with a Custom Message
When hiding prices, it’s important to replace them with a message that encourages action.

✔ “Request a Quote for Pricing”
✔ “Contact Us for Exclusive Pricing”
✔ “Available for VIP Members Only”

How to Set a Custom Message:

In the PrestaShop Hide Price module settings, find the "Custom Message" field.

Enter your preferred message.

Click Save & Apply Changes.

This will replace the price with a message that encourages customers to reach out for details.

Managing Non-Standard Product Pages with PrestaShop Hide Price
Not all products have fixed prices. Some high-value items require customized pricing based on customer requirements. Non-standard product pages in PrestaShop Hide Price allow you to manage these cases efficiently.

Step 1: Identify Non-Standard Products
✔ Custom-made jewelry, furniture, or artwork.
✔ Industrial or wholesale products with bulk pricing.
✔ Luxury services with personalized pricing.

Step 2: Apply PrestaShop Hide Price to These Products
✔ Follow the same steps as hiding prices for high-value items.
✔ Use a call-to-action message to invite customers to request a price.

By doing this, you create a dynamic pricing model that suits the unique nature of these products.

Best Practices for Using PrestaShop Hide Price
1. Make It Easy for Customers to Contact You
✔ Add a "Contact Us" button near the price message.
✔ Include a phone number or WhatsApp contact.

2. Combine It with a Request a Quote Feature
✔ Allow customers to submit a price request form.
✔ Helps in capturing leads and personalizing sales.

3. Offer Exclusive Discounts to Logged-In Users
✔ Encourage users to create an account to see special pricing.
✔ This helps build a customer database.

4. Clearly Explain Why Prices Are Hidden
✔ Use descriptions like “Price varies based on customization”.
✔ Helps in setting customer expectations.

Common Issues & Solutions in PrestaShop Hide Price
1. Prices Are Still Visible to Some Users
✔ Clear cache in PrestaShop settings.
✔ Make sure the correct user roles are applied.

2. Customers Are Not Contacting for Prices
✔ Improve the custom message to make it more engaging.
✔ Example: "Exclusive Price – Contact Us for a Special Offer".

3. Some Products Are Not Hiding Prices Properly
✔ Check if the PrestaShop Hide Price module is enabled for all selected products.
✔ Ensure that category-level settings are correctly configured.

Conclusion
Using PrestaShop Hide Price is an effective way to manage pricing for high-value items. Whether you are selling luxury products, custom-made goods, or wholesale items, hiding prices can:

✔ Create a premium experience for customers.
✔ Encourage direct engagement with potential buyers.
✔ Prevent competitors from copying your pricing strategy.
✔ Help manage non-standard product pages in PrestaShop Hide Price.

By hiding prices for high-value products, you gain better control over pricing, improve customer interaction, and boost sales conversions.