WooCommerce Custom Product Tabs: Organize & Enhance Your Product Pages

Ecommerce Mar 13, 2025 16 Add to Reading List

Introduction

When customers visit a product page, they expect clear and well-organized information. However, the default WooCommerce layout only includes three basic tabs:

Description
Additional Information
Reviews

For stores selling complex products, technical specifications, or customizable items, these default tabs may not be enough.

The WooCommerce Custom Product Tabs feature allows store owners to add, remove, and customize product tabs to display relevant information effectively. This blog will cover:
✔️ Why custom product tabs are essential.
✔️ How to add custom tabs to WooCommerce.
✔️ Best practices for organizing tab content.

Why Use Custom Product Tabs in WooCommerce?

1. Display More Product Information Clearly

Instead of cramming everything into the description, you can organize content into separate tabs. For example:
✅ Features Tab – List product features.
✅ Specifications Tab – Add technical details.
✅ FAQs Tab – Answer common customer questions.

2. Improve User Experience

A well-structured product page enhances readability, making it easier for customers to find the information they need.

3. Increase Conversions & Reduce Returns

When customers have detailed product information, they’re more likely to make a purchase and less likely to return the product due to misunderstandings.

4. Customize Tabs for Different Products

Not all products need the same information. With custom tabs, you can tailor content for each product or category.

How to Add Custom Product Tabs in WooCommerce

Method 1: Using a WooCommerce Plugin

The easiest way to add custom tabs is by using a plugin. Some popular options include:

Custom Product Tabs for WooCommerce
WooCommerce Tab Manager
YITH WooCommerce Tab Manager

Step-by-Step Guide Using a Plugin

Install & Activate the Plugin
- Go to Plugins > Add New in your WordPress dashboard.
- Search for “WooCommerce Custom Product Tabs”.
- Install and activate the plugin.
Go to the Product Tabs Settings
- Navigate to WooCommerce > Settings > Product Tabs.
- Click “Add New Tab” to create a new tab.
Customize Your Tabs
- Give the tab a title (e.g., "Specifications" or "Shipping Details").
- Add content using the WordPress editor (text, images, videos, etc.).
- Assign the tab to specific products or categories.
Save & Publish
- Once done, click Save Changes and check the product page.

Now, your new custom tabs will appear alongside the default WooCommerce tabs.

Method 2: Add Custom Product Tabs Manually (Without a Plugin)

If you prefer a code-based approach, you can add custom tabs manually using functions.php.

Step 1: Open functions.php

Go to Appearance > Theme Editor > functions.php and add the following code:

php

add_filter( 'woocommerce_product_tabs', 'custom_product_tab' );
function custom_product_tab( $tabs ) {
    $tabs['custom_tab'] = array(
        'title'    => __( 'Custom Tab', 'woocommerce' ),
        'priority' => 50,
        'callback' => 'custom_product_tab_content'
    );
    return $tabs;
}

function custom_product_tab_content() {
    echo '<h2>Custom Product Information</h2>';
    echo '<p>Here you can add additional product details, specifications, or any other content.</p>';
}

Step 2: Save & Refresh

After saving, check your product page, and you’ll see the new custom tab.

Best Practices for WooCommerce Custom Product Tabs

1. Keep Tabs Organized & Concise

Don’t overwhelm customers with too many tabs. Use only the most relevant information.

2. Use Tabs That Add Value

Great tab ideas include:
✅ Specifications – List product dimensions, materials, weight, etc.
✅ FAQs – Address common customer concerns.
✅ Shipping & Returns – Explain shipping costs, policies, and return procedures.
✅ Video Tutorials – Embed product demos or how-to videos.

3. Use Custom Tabs to Improve SEO

Adding valuable content to custom tabs can improve your SEO rankings. Ensure your tabs include keywords relevant to the product.

4. Tailor Tabs for Different Products

You don’t need the same tabs for every product. A laptop might need a "Technical Specs" tab, while a t-shirt might require a "Size Chart" tab.

5. Make Tabs Visually Appealing

Use bold headings, bullet points, images, and videos to make tab content engaging.

Advanced Customizations for WooCommerce Product Tabs

1. Show Tabs Only for Specific User Roles

Want to display certain tabs only for logged-in users or wholesale customers? Use this code:

Now, the custom tab will only be visible to logged-in users.

2. Add a Contact Form in a Tab

You can embed a contact form inside a tab to allow customers to ask questions.

Example shortcode (for Contact Form 7):

3. Add Tabs with Dynamic Content

You can automatically fill tabs with content based on product attributes.

For example, display different shipping info for different products:

How Custom Product Tabs Benefit WooCommerce Stores

1. Electronics & Gadgets Stores

Customers expect detailed specs. Custom tabs allow you to display:

Technical specifications
User manuals & guides
Warranty details

2. Clothing & Apparel Stores

Add a Size Chart tab to reduce return rates.

3. B2B & Wholesale Stores

Create a separate pricing tab for bulk orders.

4. Handmade & Custom Products

Use tabs to explain customization options and delivery timelines.

FAQs About WooCommerce Custom Product Tabs

1. Can I Add Tabs Only to Specific Products?

Yes! You can create global tabs for all products or assign tabs to individual products.

2. Can I Remove WooCommerce Default Tabs?

Yes. You can remove tabs like Reviews if they’re not relevant.

3. Can I Add a YouTube Video Inside a Tab?

Yes! Just embed the YouTube iframe code inside the tab content.

Conclusion

Adding WooCommerce Custom Product Tabs enhances product pages by:
✔️ Organizing product information into structured sections.
✔️ Improving user experience & readability.
✔️ Reducing customer confusion & return rates.
✔️ Boosting SEO rankings with detailed content.

By following best practices, you can create engaging and informative product pages that drive more sales!