Content Marketing for Blogs: The Missing Link in Your Growth Strategy
Content marketing for blogs works alongside email marketing, social media promotion, and SEO to help audiences with different search queries and ensure conversion…
Why do most blogs struggle even with great content published? If you Google this query, the Google answer engine would suggest the following reasons:
"Poor promotion, lack of audience engagement, and neglecting SEO best practices."
We, at Blog Management, call it a lack of attention to content marketing for blogs.
Content marketing for blogs stands as a testament to what any business does. Especially, if you're in the eCommerce or B2B industry, content marketing through blogs is an inevitable means to succeed in the search engine battle royal. For struggling businesses, content marketing is the missing link in their content strategy.
Read this blog to know why content marketing is the missing link in your business growth strategy and how you should take care of it.
What Is Content Marketing For Blogs?
Content marketing through website blogs is a process of publishing high-quality, relevant, and educational long-form content built on top of a well-planned blog growth strategy.
It's a consistent approach targeted toward a specific audience for the business to educate, engage, persuade, and convert them in the long term. According to HubSpot, 90% of businesses use content marketing for brand awareness through their blogs.
Content marketing for blogs works alongside email marketing, social media promotion, and SEO to help audiences with different search queries.
However, remember that digital marketing for blogs is quite different from what we do on a day-to-day basis.
Why Content Marketing Is The Missing Link In Your Growth Strategy
Content marketing for blogs is the missing Link in your digital growth strategy. Its all about building a working connection between your marketing and sales. Here's why:
Pitfalls Of Not Having A Content Strategy For Blogs
If your business blog lacks a content marketing strategy, it'll come across the following problems:
Inconsistency In Content Marketing
Your content marketing essentials must include a comprehensive blog content plan, which is the result of a well-crafted blog content strategy. Neglecting that would result in inconsistent content creation and promotional activities, and inconsistency doesn't appeal to your target audience.
Lack Of Uniformity In Content
When there's no content strategy, it leads your writers through redundant writing processes that hardly remain uniform across promotional channels. The CTAs don't match since the content lacks purpose. Furthermore, it can lead your writers to use different styles and tones in content, making your content appeal to everybody and nobody at the same time.
Ignoring Audience
Your digital presence simply looks like multiple pieces of content and words written and published on the website. It hardly addresses the audience's pain points and solves their problems. This can lead to low engagement on your business website, and missed opportunities can cost potential leads.
Neglecting SEO
If content is the foundation that helps you stay on top of your web searchers' search feed, SEO paves the way to get there. Neglecting content marketing for blogs means showing the same negligence to SEO for blogs, and that doesn't turn out well for search engine ranking. When you're building a blog growth strategy, SEO inherently becomes a part of it.
Inconsistency In Publishing
Content marketing for blogs lets you follow Google's rules for healthy search engine practices. Your content marketing plan helps you maintain hygienic content publishing practices and keeps you off Google's blacklist for scaled content abuse.
How Content Marketing Bridges The Gap?
Content marketing for blogs provides a comprehensive and measurable way to rise to the top of the search results. It's a tangible way for businesses to reach their goals by producing high-quality, engaging, and relevant content.
Aligning With Business Goals
The first benefit of content marketing for blogs is its alignment with business strategy. Content marketers can tailor blog content plans that align with different business goals, such as:
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Brand awareness.
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Lead generation.
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Sales.
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Customer loyalty.
Marketers can create different types of content themes and choose keywords to reach any business's objective through SEO-optimized content for businesses. Hence, the alignment between marketing and business growth strategy remains strong and thriving. Some big names like Canva, Wordle, and Adobe have long been using blog content marketing for their growth.
Driving Business Growth through Branding
SEO content marketing for blogs can help brands stay on top of the search engine with high-quality thought leadership articles that educate and help readers. The use of different types of keywords to educate, help navigate, and share content builds relations between the audience and the brand.
Furthermore, consistent content effort through blog content strategy helps brands work on their Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). As a result, it has a strong impact on the brands' long-term ranking and online visibility.
Bridging The Gap Between Marketing & Sales
Content marketing through blogs takes the readers through a comprehensive educational and learning journey that leads to decisions. From the awareness stage of a problem to solving it with a purchase, content marketing helps the sales funnel by taking the audience through a comprehensive journey.
It's Easy To Measure your Success
Unlike traditional marketing, where the measurement metrics are almost vague, content marketing blogs allow marketers to easily measure their efforts. Tools such as Google Analytics and SEMrush provide marketers with visibility about impressions, clicks, on-page time, and multiple other metrics for content marketing ROI measurement. If any part of the strategy isn't working, you can always trim it down and add something new.
According to The New York Times, 48% of companies would hire a content marketing agency to get their digital presence ready and thriving. Content marketing has been a crucial part of enterprise-level marketing to align business goals with marketing KRAs (key result areas).
'Linking' The Gap Between Growth & Marketing Strategy!
Content marketing for a blog undoubtedly plays a significant role in your marketing initiative. From helping you build uniformity in your content for branding success to taking care of your SEO, blog content strategy impacts visibility and conversion at scale.
If you're running a business and still not considering content marketing as your marketing muscle, you're wasting a huge potential. However, if you want to start, you're never too late to leverage the best blogging practices that impact business growth. So, do you agree that content marketing for blogs has an immense effect on your business? Share your thoughts with us in the comments section. Thank you.
