Nishil Chopra

Hey there! I’m a curious human wandering the wild world where branding, psychology, and communication collide. Think of me as part brand nerd, part storytelling enthusiast, part “wait, why do people do that?” observer. I’m still early in the game but totally hooked on figuring out how bold brands earn trust, shape culture, and make us feel things. Luxury branding? Yes please. Offbeat campaigns? Even better. I believe branding isn’t just about logos and likes — it’s modern psychology in a fancy outfit. I’m not much of a “social media person” (I’m more of a scroll-in-silence kind), but I’m endlessly fascinated by those who live online — and how platforms mess with identity, loyalty, and self-worth. This blog is where I drop thoughts, test ideas, and geek out about all things branding. If you're into bold moves, clever storytelling, and making people go “oooh,” you’re in the right place. Let’s build stuff that feels.